Piet Zwart Institute graduation project | July 2018
After completing my Masters thesis on the impossibility of
unpublishing anything from the internet, I developed my research
into a social experiment during my graduation show.
By builiding up a bar at the graduation venue, I enticed attendee’s
with free drinks, in order for them to indulge in the drinks they
were requested to fill out a personality test. The majority of
attendees responded positively to the opportunity of free alcohol,
and only 2 or 3 people refused to take the test, the rest ignoring
the terms and conditions before submitting.
This project came just 3 months after the Cambridge Analytica
revelations, where over 80 million facebook users data was
allegedly used to influence the elections.
At the end of the evening pictures of the attendees faces, which
were secretly captured as they submitted the test, as well
as other personal data was published on a ‘facebook’ (Fake
Facebook) page, following an apology speech I performed using Mark Zuckerberg’s
words from his Testimony to Congress.
Take a personality test: www.unpublishing.house
Thesis: Unpublishing in the Digital Era
of thesis published on the Institute of Network Cultures, Making Public project.